Word: mufflers
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Dates: during 1970-1979
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Hiking into the park on a hard-packed, snow-covered road, Yates expected to hear a snowmobile before he saw one. That would give him time to duck into the brush and escape notice. The ranger who spotted him, though, was riding on a snowmobile with a muffler. The ranger caught Yates trying to disappear into the woods. Although Yates offered the alibi that he was heading for the nearby Appalachian Trail and not Katahdin, and though he was not yet within the park bounds and there was little the ranger could do, the ranger's suspicions were aroused. Likewise...
World War I gave him his chance, and he distinguished himself as second-in-command of the famous Rainbow Division. He had already begun to disregard dress regulations. He walked through the trenches in riding breeches, a turtleneck sweater, and a 4-ft.-long muffler knitted by his mother. The doughboys, unlike the G.I.s a generation later, adored him and called him "the fighting dude...
Gold-painted Midas mufflers have long rejuvenated the aging exhaust systems of millions of American autos. Even so, there is something new: after 20 years of steady but unspectacular growth, the sales and profits of Midas-International Corp. have suddenly taken off on a heady flight. Last December Midas, which franchises independent muffler installers, opened in Phoenix its 900th muffler shop. The company has also been diversifying to become a force in the burgeoning market for recreational vehicles-campers, trailers and motor homes. Last year Midas reported $225 million in sales, a 39% increase, to its corporate parent, IC Industries...
...chief executive, a former Purdue University football star, began an aggressive program of international expansion. When he assumed command, Midas' only operation outside the U.S. consisted of a handful of muffler outlets in Canada. Now Midas has shops in eight foreign countries, and Weiger expects up to 25% of its muffler outlets to be overseas by 1985. In order to service the increasing number of foreign cars coming to the U.S., Weiger plunked down $2.5 million for a new, more efficient plant outside Chicago. There, original mufflers and tail pipes from American and foreign cars are redesigned by Midas...
...line investment (for about $18) is a thermal -meaning it traps the air-underwear with an inner lining of moisture-absorbent cotton topped with wool, cotton and nylon. On top the urban survivor wears a flannel shirt, a cashmere sweater or a goose-down vest, a tweed jacket, a muffler, mittens (which allow fingers to warm each other) and a heavy overcoat. On the assumption that the 8:30 a.m. train to town will be a late, late show, the well-booted suburbanite may be wise to invest in the commuter's equivalent of a mink coat: Eddie Bauer...