Word: mufflers
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...Chicago Businessman Gordon Sherman, now 41, was the joke of the auto-parts industry twelve years ago, when he began hiring white-frocked mechanics to install gold-painted Midas mufflers and act like lofty physicians in "treating" croupy exhaust systems. Now the scoffing has given way to awed silence. Last year Sherman's nationwide chain of 460 Midas muffler (and other parts) shops grossed $42 million. This triumph has freed Sherman to pursue myriad private interests-Talmudic scholarship, oboe playing, rare-bird raising, the culture of orchids-and to cure social ailments as well as autos...
Before their complaints charmed construction men into promising that an efficient muffler for the pump will be installed today, residents of Daniels Hall, directly adjacent to the new House, were contemplating sabotage, sedatives, and soul music to drown out the noise...
...enthusiast of abstract expressionism, Muriel Neuman, who picked up her first major De Kooning for $2,000 in 1950, long before most New York collectors were taking the movement seriously. More recently, the nod would have gone to Arnold Maremont, 63, president of Maremont Corp., maker of mufflers and other auto parts. The muffler man's 300-piece collection, valued at $2,000,000, shines throughout his manor house in Winnetka, at corporate headquarters, and in Maremont's Arizona hideaway...
...Guard youth who have been breaking windows and heads, renaming streets and chanting the lit any of Mao Tse-tung's narrow road to Socialist salvation. Over 100,000 of the Guards had the sniffles, or something more serious, from wearing only Mao-think as a muffler. No more monster rallies of the millions in open squares were possible until the warmth of spring...
...batteries, two prototype electric cars that Ford is now building in England are designed to travel 150 miles at 40 m.p.h. They will weigh 1,100 lbs. and carry two adults and two children. Because electric cars require no transmission, radiator, fuel tank, carburetor, fuel pump, exhaust pipe or muffler, the increased weight of the batteries will be easily absorbed...