Word: mugg
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...WHAT'S IN A NAME? Toyota Canada's special edition Celica Tsunami, available in color schemes like "thundercloud" and promising a "new wave of bold style," was renamed the Celica Sports Package last week out of sensitivity to the tsunami victims. Across the Atlantic, South African food franchise Mugg and Bean dropped its bacon-and-Thai-sauce Tsunami chicken burger (although it plans to revive a renamed sandwich in April...
...Crimson boats will meet the favored Engineers at 12:30 p.m. Earlier this year, the sailors defeated M.I.T. in the informal "Hot Mugg" race, but an improved group of skippers may be able to reverse the outcome in the second clash between the two teams...
...came out, Editor Green herded his staffers (Variety calls them "muggs") upstairs into a dusty, top-floor parlor. He was going away for 'a couple of months, he said, and short, swart, 210-pound Nat Kahn, eight years a mugg, would be boss. Out in Hollywood, Green will help Warner Bros, erect it's long-planned monument to the man who made slangy Variety the "showbiz" oracle it is: Founder Sime ("Mr. Broadway") Silverman...
...Mugg-Maker. From his desk overlooking the street, on a dais where a coutouriére's models once paraded. Silverman fed items to fledgling Gossip Walter Winchell, made knowing muggs out of Jack Lait (now editor of Hearst's New York Mirror) and Columnist Louis Sobol, bought pieces from Quentin Reynolds, Funnymen Fred Allen, Joe Laurie Jr., Milton Berle. As show business became big business and Variety grew, he covered radio and the "niteries," added a Hollywood daily edition and bureaus in London and Paris, picked up scores of stringers in the U.S. and abroad...
Like most experts, Variety's muggs find it difficult to explain themselves. (A mugg, reviewing a picture, must report whether 1) it will sell; 2) it is worth seeing-with the accent on the former.) Sime tried to define the requirements 15 years ago: "To be a mugg you've got to fit. ... A mugg can be practical and idealistic at the same time. Maybe you got to be a little bit goofy to be that...