Word: mugler
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Dates: during 1980-1989
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Named after Vogue magazine, the underground craze now seems posed -- er, ! poised -- to break into the mainstream for its 15 minutes of fame. Fashion designer Thierry Mugler imported two voguers from New York to camp it up on the runway at his recent Paris show, and teens are getting glimpses of vogueing in a music video playing on MTV, singer Taylor Dayne's Tell It to My Heart. The craze has already spread to Chicago. Predicts New York City video producer David Bronstein: "I see a lot of choreographers who could be influenced. I see a big crossover there...
...this sort of thing happens with regularity in the theater of fashion. After the show, fans review the designers with the kind of blurbs that usually run in block letters in movie ads. Lagerfeld was tops, Ferre was a knockout, Armani's still the master, Montana was wild, Mugler was a kick, Saint Laurent is still the high priest, and what about these Japanese, anyway? America tends to a greater uniformity of style, mostly because of heavier commercial pressure from a larger market. So Bill Blass becomes classic, Ralph Lauren classic, Calvin Klein classic, Perry Ellis classic, and what...