Word: muir
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...Muir, the CEO of Clover Fast Food Inc. and a 2000 college graduate of MIT, said that the truck began in September 2008 as a test-run for the menu Muir planned on using in his future restaurant. However, when he shut the truck down after the test-run period of a mere six weeks, Muir’s customers were so vocal in their disappointment that the truck re-opened in March 2009. The time in-between allowed Muir to reorganize for the overwhelming number of customers the truck receives...
...thought that we would serve 20 to 40 people a day, but it was ten times those numbers, so we needed some time to hire the right people and keep up with it all,” Muir said...
...Muir added that he thinks that the food truck’s current large-scale appeal will translate well to the new restaurant space...
...serve a lot of different people: old, young, blue collar workers, office workers, university people, and I think that will stay the same. The prices are low and the food is really accessible, so no one should be shut out of it,” Muir said...
...were told that the transcript of the hearing isn't on file yet, so more details will have to come later. We do know, however, that the permit petitioner was Ayr Muir, an MIT grad and the CEO of Clover Food Lab. According to its Web site, Clover operates a "food truck" near MIT that features local (often organic) vegetarian fare on a menu that changes with the seasons. Yelp tells us that Clover food is both good and cheap. We think that's an auspicious sign...