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Satoshi Yasui is the kind of designer who can riff on any product--including socks. Not just any socks, but comfy ones with a 90-degree heel, knit for a perfect fit by Czech grandmothers, that he and his 15-member design team at Muji transformed into one of the Japanese retailer's roughly 7,000 products. "They don't fall off like regular socks, which are usually manufactured with a 120-degree angle," explains Yasui, lifting one cuff of his black jeans to reveal a pair. Yasui--who has been with Muji since the Seiyu supermarket chain created...

Author: /time Magazine | Title: Feelin' Muji | 12/11/2008 | See Source »

Anonymity is an odd thing for a brand to strive for, but not if you are a "no brand" brand. The goal of Yasui's team is to define Muji by design: to create and refine products toward ultimate simplicity and functionality. Muji is characterized by neutral tones and a bare-bones chic infused into everything from food to beds to bicycles--even a house. Muji ("no mark" in Japanese) screams minimalism to anyone who has entered one of its 433 locations in 16 countries...

Author: /time Magazine | Title: Feelin' Muji | 12/11/2008 | See Source »

...goes as planned, there will be holiday concerts, art exhibits, and perhaps even theater and dance performances. Ten shops circle the atrium - the bustling heart of the blue-hued terminal, at the fork of the its "Y" - including luxe retailers such as Lacoste and the Japanese clothing maker Muji. Overhead, a 44-foot yoke of LED screens, designed by David Rockwell to echo the undulating roof line of the nearby Saarinen building, hangs from the ceiling, displaying airline promotions and, someday, digital art. Areas of stadium seating have been stationed around the atrium - ideal for sitting back and watching passersbys...

Author: /time Magazine | Title: Where JetBlue Put Its Millions | 8/5/2008 | See Source »

...This is far less than what he gets for his own label - and less than the going rate for his cheaper label Y's - but pricey for sports togs. Now Yamamoto has yet another deal too: he's consulting with the back-to-basics Japanese retailer Muji on its clothing line...

Author: /time Magazine | Title: Fame Trumps Fashion | 10/20/2002 | See Source »

...More pomo than paralegal, the Muji ushers in a bleak, meaningless future. But it's still...

Author: NO WRITER ATTRIBUTED | Title: In Search of the It Pen: Two Writers' Reflections | 2/11/1999 | See Source »

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