Word: mula
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Dates: during 1950-1959
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...years went into first, last month claimed 48.8% of Omaha's total afternoon radio audience v. its nearest competitor's 20.4% Hooper rating. In 1953 Storz's Mid-Continent Co. paid $25,000 for WTIX, New Orleans' "good-music station." He substituted the Storz for mula for symphonies and sonatas, soon had other local stations imitating him. Encouraged by Storz to try out new "refinements," i.e., audience-boosting giveaways, WTIX recently assigned one of its six disk jockeys to throw away dollar bills from a downtown rooftop at rush hour. When the disk jockey was hauled...
TVmen last week learned a surefire for mula for a first-rate show: a great deal of talent and half a million dollars. The money was supplied by Ford Motor Co. to celebrate its soth anniversary with a two-hour show carried by both CBS and NBC. The talent came largely from Broadway in the persons of Producer Leland Hayward. Choreographer Jerome Robbins and Songstresses Mary Martin and Ethel Merman...
...Hollywood, veteran Director-Producer Cecil B. DeMille, 71, celebrated his golden wedding anniversary. His for mula for a successful marriage: "A man must be lucky enough to find a patient, gracious lady...