Word: muldoonism
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Gimmicks are a must. Mailings often include stickers or buttons to "involve" the consumer. "It starts to reduce the amount of logic readers use," explains Kikoler. "They tend to become more childlike." Katie Muldoon, president of HDM Muldoon, a New York City direct-marketing agency, has discovered that an offer to cut prices 50% works better than a 65% discount, which consumers consider too good to be true. Disabled American Veterans has found that when gummed, individualized address labels are included, the response rate (35%) is almost twice that for mailings without stickers...
...wants dossiers compiled about them," says Michael Manzari, president of Kleid Co., a New York City concern that brokers and manages lists. "We're not doing that. We're identifying markets." As a result of their care, goes the argument, less unwanted mail is inflicted on consumers. Says Katie Muldoon, president of a New York City direct-marketing agency: "If the mailbox is going to be crowded, we want to make sure it's stuff people want...
Freshman Lexi Shear replaced junior JillianD'Souza in goal at 7:28 in the final period. Shearcame up with a fine save on a big slapshot fromColby's Emily Muldoon late in the game to preservethe shutout...
...expect ads in the middle of a catalog." Eileen Adams, a personal shopper in New York City, asked regarding a perfume pitch on one page, "That's not an ad, is it?" It was, and some agencies are skeptical of the trend. Says Advertising Executive Katie Muldoon: "It's confusing, and we wouldn't recommend it to our clients." But contends Agency Head Jo-Von Tucker: "The more prestigious the store the higher the possibility for success...
...Bank, breaking with precedent, hailed the plan; even the Anglican Archbishop of New Zealand, the Most Rev. Paul Reeves, abandoned his ecclesiastical silence and called on the country to support those working for a "way out of economic difficulties." Lange, 41, replaces the National Party's Sir Robert Muldoon, 62, who has been Prime Minister for nine years...