Word: mullaney
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...Great Oscar Giveway, as it is known, is the brainchild of Brian Mullaney, the president of Smile Train, who spent 20 years in advertising before starting the not-for-profit organization. It was his idea to make the documentary and aim for an Academy Award. (Probably not coincidentally, one of Smile Train's publicists used to work for Harvey Weinstein.) Having achieved that, he wants the movie to have a long tail. "Our biggest challenge is awareness. Nobody cares about clefts," he says. "Winning the Oscar was luck, but now that we've won it, it's like a Trojan...
...Mullaney has tried the giveaway trick before, with impressive results. In 1993, he persuaded his then client Computer Associates (whose controversial founder Charles Wang is also a co-founder of Smile Train) to give away copies of its personal-finance software, Simply Money, to try to establish a bulkhead against market leader Intuit's Quicken. The "Free Money" campaign was so successful - garnering something like a million calls in two weeks - that it strained MCI's phone banks, says Mullaney...
...West Wing; of a heart attack; in Los Angeles. The son of blue-collar parents, he got his break as Harrison Ford's cop sidekick in the 1990 film Presumed Innocent. That led to his big TV roles as L.A. Law's streetwise lawyer Tommy Mullaney and West Wing's top aide, who last season left his post after suffering a heart attack...
...Crimson struggled to contain Husky offensive threats Dana Stewart and Tracy Mullaney. Stewart tallied four goals, while Mullaney, a preseason All-American, contributed three goals and two assists...
...border outpost on the hillside unleashes five rocket-propelled grenades at Grenz and his men. The Pakistanis are supposed to be helping the Americans. It's something the Americans will puzzle over later, when the fighting stops. "There were about 20 muzzle fires on the northern ridge," Captain Craig Mullaney later recalls. One was a sniper, who, from a distance of 600 yds., hits Private First Class Evan O'Neill, 19, twice precisely below his flak jacket, shearing a main artery. A third shot hits O'Neill as his buddies are dragging him behind a tree. Braving machine...