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What is the world's champion advertising cliche? To find out, Frank H. Fayant, an early Lord & Thomas partner whose retirement in 1932 has given him time to mull, skimmed through magazines and newspapers. His prize cliché: the phrase claiming world supremacy. In Tide last week, he listed 52. Among them: "World's most widely used sound-conditioning materials" (Celotex); "World's most personal fountain pen" (Ester-brook); "World's greatest show of guaranteed values for home" (Fruit of the Loom); "World's only vacuum cleaner that cleans four ways at once" (Lewyt); "World...

Author: /time Magazine | Title: ADVERTISING: World's Champion Clich | 6/28/1954 | See Source »

When the hearings adjourned for the weekend, the committee members had time to mull over Senator McClellan's motion. It soon became apparent that most of them did not quite understand what the motion meant. Did it mean that -as McCarthy chortled to newsmen-Joe had been handed the Army key to Pandora's box and would be allowed to dredge up from it all conversations relating, however remotely, to the Army's handling of Communists? Did not Joe's "chronological order" play take the future sequence of the hearings right out of the committee...

Author: /time Magazine | Title: National Affairs: The Third Day | 5/3/1954 | See Source »

Human Tornado. The Navymen and civilian scientists in the blank-walled building know this too, but they dare not sit back to mull over the implications of their handiwork. Too often for their peace of mind, and generally on a weekend, the chill word spreads among them that "the admiral is here." All hands tense and quicken as a slight, spare human tornado whirls through the shop. Few jobs are done fast enough or well enough to suit Admiral Hyman George Rickover, topflight Navy engineer and leader of this strange new development program. His passage leaves a boiling wake...

Author: /time Magazine | Title: Science: The Man in Tempo 3 | 1/11/1954 | See Source »

...said Godfrey firmly, he was "more proud of this boy" than of any of the youngsters he had made into stars. On that sweet note, the storm blew over, leaving La Rosa to cash in on a million dollars' worth of publicity and kind Father Godfrey to mull an ancient maxim: a doting parent generally deserves gratitude, sometimes gets it, but is only courting heartache if he demands...

Author: /time Magazine | Title: Radio: Humble or Nothing | 11/2/1953 | See Source »

...Ohio. From Washington U.S. Senator John Bricker telephoned a G.O.P. leader and proposed that the Republican-controlled legislature, about to adjourn, stay in Columbus long enough to change the state law on filling U.S. Senate vacancies. The legislature could call for a special election in November. With that to mull over, the legislators agreed to stay around until late this week...

Author: /time Magazine | Title: DEMOCRATS: Minority Preferred | 8/10/1953 | See Source »

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