Word: mulroney
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...then Mulroney had already assembled a nationwide political machine and raised an estimated $14 million. After years of relying on the Trudeau name to win elections, the Liberals found themselves with an organization in disarray and a bankroll of only $2 million. So chaotic was the Turner team that the Prime Minister replaced his campaign manager halfway through the race. "Part of the problem is that you must have a horse and a jockey," says a Turner associate. "John tried to be both...
...Mulroney and Turner differed so little on the issues that New Democratic Party Leader Edward Broadbent dubbed them "MasterCard and Visa." Both candidates, for example, pledged to cut the government's deficit of $23 billion and increase defense spending. At times the only real squabble between them seemed to be how many promises Mulroney had made; by Turner's count, the Tory had made 338. One Liberal TV ad featured a shopping cart crammed with packages at a cash register; the items were labeled "Tory promises," but none carried prices...
...Mulroney, on the other hand, campaigned like a lottery winner, smiling perpetually and pumping every hand in sight. He perfected a punchy stump speech, delivering it in French and English with equal ease. Mulroney's wife Mila, 31, turned out to be the election's second-best campaigner; pretty and vivacious, she charmed even jaded journalists. The Tory candidate shone in the three televised debates, especially when he attacked Turner for the Trudeau patronage plums. "You chose to say yes to old attitudes and the old stories of the Liberal Party," he charged. When the Prime Minister held...
...carrying all ten provinces, Mulroney demonstrated his stature as a truly national leader. Not since Party Leader John Diefenbaker swept the Tories into power in 1958 has one party been so strong across the country. Since then the Liberals have tended to prevail in the East, while the Progressive Conservatives dominated the West. Ontario, the country's most populous province, has alternated between the two parties. This time Mulroney picked up 67 out of 95 seats in Ontario and captured the Liberal stronghold of Quebec, winning 58 out of 75 seats (see box). To underscore his empathy...
...Mulroney was catapulted to prominence in 1974, when he was appointed to a three-member commission investigating corruption in the Quebec construction industry. Thousands of Canadians followed the panel's televised hearings, which seethed with daily testimonies of bribes and beatings. Mulroney and his fellow commission members received several death threats and were given round-the-clock police guards. The panel's 600-page final report led to 24 indictments. Emboldened by that burst of public acclaim, Mulroney decided to run for the Tory party leadership in 1976. He barnstormed the country, flying by private jet and giving...