Word: multichannel
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...there's another promising angle to this deal that its promoters seem almost shy about, perhaps because of investor aversion to anything related to dotcoms. Despite its dowdy image, Sears, like Lands' End, has quietly mastered the art of pleasing what marketers call "multichannel" customers--those who use a combination of stores, catalogs and websites. Sears has used its website effectively not only to sell goods for mail delivery but also to drive traffic into its bricks-and-mortar stores, say, when a shopper at sears.com checks out the features and price of a freezer and then heads...
Lands' End customers also tend to be multichannel. Buyers might spot a swimsuit they like in the chain's colorful catalog, then go to landsend.com to order it by simply punching in the product number. Nearly 20% of those who shopped at the website during the last two months of 2001 used this catalog-linked "quick order" feature, reports NetRatings senior analyst Dawn Brozek. Lands' End is an innovator in other online features, including a "virtual modeling" function that lets shoppers build a 3-D screen image of themselves and "try on" items. Online orders accounted for more than...
...best accommodate these "multichannel shoppers" is one of the more pressing questions for retailers as they sift through their receipts and data on consumer behavior for the crucial holiday shopping season and make plans for the future. In 2001, amid war and recession, discounters with a strong Web operation fared well as bargain-hungry and increasingly Web-savvy shoppers chose to click site to site rather than trudge store to store to compare prices. But the retailers who did best--and will do so in the year ahead--are the ones who make their online and in-store and catalog...
...Ping-Pong trick is part of a technology he calls "virtual miking." The goal is to create textured, three-dimensional sound through digital mastery. And it offers applications more practical than simulating table tennis in the dark. Like remastering music: a mono or stereo recording can be transformed into multichannel audio approximating concert-hall quality. With stereo the sound seems to come from in front. Virtual miking projects sound from front and back, above and below. Kyriakakis achieves this with a little legwork: visiting concert halls and placing microphones all around. After testing how they pick up sound, he works...
...multichannel dotcoms cheerily dip into bottomless parent-company purses, e-tailers that used to burn cash like a yuletide log have turned into Scrooges--slashing costs, scanning the bottom line and praying fervently for a Christmas Future. Sites such as eToys, whose stock has dropped 94% in a year, openly admit they will need cash transfusions by the end of 2001. "We need one more round of financing to break even," says Toby Lenk, founder of eToys. That's why grabbing an impressive chunk of the estimated $12 billion being spent online this November and December is "absolutely critical," adds...