Word: multichannel
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Call it the revenge of the real-world retailers. After years of being told they didn't get the Net, sites like Walmart.com and Target.com are suddenly the fastest-growing shopping destinations on the Web. Over the past five weeks, visits to "multichannel" dotcoms (a.k.a. clicks-and-mortar, those with a catalog or store behind them) have shot up 67%, compared with a 42% seasonal rise for "pure-play" merchants (which exist only online, like Amazon.com) Walmart.com alone is gaining 80% more cybershoppers every week. Incoming CEO Jeanne Jackson raised eyebrows when she closed the site for renovations two months...
...Both are more expensive than cable and DSL (monthly fees can run more than $100 for unlimited use), but satellite dishes can be used almost anywhere, including vacation cabins and other rural locations. Several companies are also experimenting with a ground-based wireless technology known as multichannel, multipoint distribution service, or MDDS. It's a mouthful, but it can deliver speeds as fast as 5 million...
...past month, however, Arietta has plunged fast and deep into the multichannel universe. Primestar, a home-satellite company, picked Arietta as a demonstration site for its 77-channel DBS service. The company offered residents free installation of a 36-in. receiving dish and two months of free service. Ninety of the town's 133 families signed up, and in one weekend Arietta went from snowy images of Murder, She Wrote to a crystal-clear cornucopia of everything from cnn and the Cartoon Network to round-the-clock movies...
...believes its news features add protein to the mostly musical diet. The network is currently bringing its newest affiliates, MTV Japan and MTV Latino, on-line, for the moment using borrowed news segments from the other divisions. For the future, one possibility is a multichannel MTV with a nonmusic news station. Whether that ever reaches TV screens, the world's vidkids are already taking on a shared sensibility about the world that is likely to intensify the generation gap at home and tighten the bonds of the global village in the future...
...tuning in to just a few of the vast range of radio frequencies that might be used for transmissions. Horowitz, who caught the SETI (Search for Extraterrestrial Intelligence) bug after Cornell's Sagan lectured on the subject at Harvard, decided to improve the odds. He developed a compact multichannel receiver that can be hooked to a large antenna and can listen to 131,072 closely spaced channels simultaneously...