Word: multicolored
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Dates: during 1980-1989
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...Some customers who recently received new directories noticed something startling about their Yellow Pages: they were not just yellow anymore. In fact, they were filled with splashes of red, brown and even green. For the first time since people began letting their fingers do the walking 100 years ago, multicolor advertisements are being printed in the Yellow Pages. These eye-catching ads, first introduced last November in the Champaign, Ill., phone book, now appear in ten markets, including Orlando, Cincinnati, and Springfield...