Word: multicolored
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...pages with a handsome multicolor cover, the book is crammed full of important facts, like a complete CRIMSON masthead, a Cambridge map, and your roommates' phone number...
...most newspapers use, but they use plenty. The increase in run-of-press color, i.e., in regular press runs as opposed to specially preprinted color, is a major development in U.S. journalism. Moving westward, its importance grows almost in geographical proportion: in the East, 52% of newspaper readers get multicolor dailies; in the Midwest, 87%, and in the Far West...
...High Heart. In Ferrara, Italy, Carlo Bonuzzi, 30, flew over the town in a small plane, showered it with multicolor leaflets which read: "Dear Friends and Citizens: By sending you greetings from this plane, I wish to demonstrate that even if I have been abandoned by my wife, I do not worry about it and keep on being amused...
...different products, he disappeared for about six months. Said Vice President Walter S. Shafer: "We didn't know what he was doing." Actually, Loewymen were out talking to hundreds of housewives who bought the products. When Loewy came back he told Armour to abolish all the multicolor labels that it had been using, and substitute a simple two-color pattern throughout. Armour saved enough money on color-printing alone to pay for the designer's services. As Lever Bros.' Charles Luckman, another client, put it: "Raymond keeps one eye on imagination and one eye on the cash...
...famed Embarcadero were unloaded the biggest and best magazine rotary presses ever to appear on the West Coast. When assembled in the prospective Palo Alto plant of Sunset, the Pacific Monthly, the battery will consist of two 64-page, two-color Cottrell presses and two Cottrell-McKee multicolor presses for four-color work, along with electrotyping, drying and binding equipment. Total cost: $250,000.* All of this will start rolling next month to print a magazine which has had to peg its circulation at around 200,000 since 1930 because there were not enough big presses west of the Rockies...