Word: multiformat
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...used to be that hit shows aired once or twice on a TV network, then had an afterlife in seemingly endless reruns on local stations or down-the-dial cable outfits. Today, however, series such as Lost, Battlestar Galactica and The Office are treated to multiformat distribution: they are sold as downloads or video-on- demand, cut and clipped for cell phones and marketed via online video blogs or audio podcasts, sometimes hours after they air on television. Or sometimes before. Late last month, NBC debuted another new Wolf drama, Conviction, on Apple's iTunes weeks before its network premiere...
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