Word: multimedia
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Dates: during 1980-1989
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...calls "unchurched Harrys," 25-to-45-year-old professionals who have become disenchanted with the stodgy ritual and sanctimoniousness of many traditional churches. "This is the generation that grew up on television," says Hybels. "You have to present religion to them in a creative and visual way." The multimedia weekend services are primarily intended to attract this group into the church. Holding them together is the job of the more Bible-based Wednesday-evening services and the church's 70 subministries. In addition to offering the traditional Sunday school programs and Bible-study groups, Hybels ventures ; into more arcane activities...
From a distance, the church looks like a huge granite amphitheater, a scaled-down version of Chicago's McCormick Place. The first half-hour of the weekend service is devoted to such attractions as Christian rock music, drama and multimedia slide shows. Parishioners sit in posh theater seats rather than pews. When pastor Bill Hybels, 37, finally appears on the stage wearing a natty business suit and button-down collar, his message sounds more entrepreneurial than churchy. Preaching from a Plexiglas lectern, he talks about "taking risks" to be Christians and the "user value" of doctrinal studies...
CHESS London's frantic multimedia hit was rewritten for Broadway as a tender, doom-struck musical meditation on how East-West politics crush individuals. Trevor Nunn's trademark cinematic staging gave narrative clout to the best rock score ever produced for the theater...
While withholding their cooperation from investigators with the claim that a white-run system will not accord justice to blacks, the trio of advisers has manipulated the case into a long-running multimedia sensation. Last week the affair was the centerpiece for an extraordinary episode of TV's Phil Donahue show. The one-hour broadcast was shot on location in Brooklyn's Bethany Baptist Church, where Brawley's mother Glenda, 33, had ensconced herself to avoid arrest on a contempt-of-court charge resulting from her refusal to obey a grand-jury subpoena...
Pipes hit what has become a fact of life: the transformation of the Core course into a multimedia extravaganza. After watching the far-off song and dance of Harvard's hottest star professors, the bright lights and big names have all blurred the Core into some intellectual imitation of MTV--with the depth and sincerity to match...