Word: multimedia
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Dates: during 1990-1999
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...midst of rejiggering Intel's operating model so the firm can make money on sub-$1,000 PCs. That means taking more risks and finding new applications for Intel chips. Intel has also invested hundreds of millions to "seed" demand for PCs. The firm is betting on interactive multimedia (imagine watching the Super Bowl and clicking on a player to see his stats), cable modems that speed Internet delivery and audio software that makes your PC sound like the local THX multiplex. Grove has reviewed dozens of battle plans for the company and finds the same fault with them...
...theory went like this: as the price of whiz-bang computers falls, demand will rise even faster. Looks like the theory was actually right. By autumn PC makers from Compaq to Hewlett-Packard to IBM were offering robust multimedia machines for less than $1,000--and nearly a third of all new PCs sold fell into that range...
...logic, Helen Hunt--even the name is defiantly sensible--should not be a major multimedia star of the '90s. No one should be, for television and film have become only distantly related media. TV appeals to the broad middle-aged, movies to the young and younger. The living room is the woman's domain, the cineplex a guys' clubhouse. TV bathes in social reassurance; movies strut toward sociopathic threat. Not many performers commute between the two with much profit or comfort. Yet Hunt has one of the 10 highest Q ratings (recognizability plus likability) of all women in entertainment...
Thus it is that "Scud: The Disposable Assassin," an independent comic written and drawn by cartoonist Rob Schrab, is one of the latest comics to emerge from the comics underground into the glare of Hollywood's scrutiny. Creator Schrab attributes Scud's success to what he calls its multimedia appeal and its "surrealistically" funky style--both of which were probably factors in drawing Stone's attention in the first place...
According to Eck, the advantage of multimedia is that it incorporates a variety of voices...