Word: multimedia
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Dates: during 1990-1999
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Idei's quest is for Sony to combine Japan's technical wizardry with America's creative panache and thus become the global multimedia entertainment company. "Something," says Idei, "like a Disney or Time Warner with our manufacturing base in Japan." That means bridging technology and entertainment, not to mention the cultural chasm between Japan and America. Ultimately, Idei aspires to create a global wireless network, a world in which satellite communications bring interactive entertainment to every living room and den. Says he: "Convergence is happening not only between audio and video but between computers and communication. There is a fundamental...
While Morita maligned his U.S. counterparts, the future of the electronics business was shifting rapidly to computers, multimedia and the Internet. Sony's competitors weren't going to be just electronics companies like Matsushita (Panasonic) but computer firms like Intel, Microsoft and Compaq Computer. Back in Japan, where in 1995 only 1.8 million computers were wired to the Web , there was no more than a faint understanding of the revolution going on in the States...
...chicken. But there's no easy way--short of looking at every one of those sites--to guide your customers to the recipe that's right for them. HTML simply lacks the software muscle to handle the business world's endless and complex transactions. "I call it Macbeth Multimedia," says Glushko, "full of sound and fury, signifying nothing...
...that the quality and pleasures of the text led him to an approach "almost operatic in conception, and my definition of opera is 'what is fun'." Computerizing Walker's recitation of the odes, Harper pooled talents with Walker and choreographers Claire Mallardi and Tommy Nebblett in a kind of multimedia approach...
...prices are so low that you can get a 180-MHz Pentium-compatible system with a fast modem, huge hard drive, lots of memory, multimedia equipment and a decent monitor for less than $1,000--prices never seen for comparably priced equipment in industry history...