Word: multimedia
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...Disney-licensed characters, gets more than one-third of its nearly $4 billion in sales from the 11 1/2-in.-tall mannequin. Now Barbie, who at age 37 has become the best-selling girls' brand ever, is poised to strut into, and perhaps change forever, the male-dominated world of multimedia software and video games...
Barad is exploring ways to create multimedia toys for other company brands, including Polly Pocket, Cabbage Patch and See 'N Say. "This is only the beginning," she says in a glass-walled office that sports towering early versions of Barbie and her plastic paramour Ken. Barad vows Mattel will be a leader in interactive playthings...
Barad, the mother of two teenage boys, regards multimedia games as the gateway to computer literacy and views the mostly untapped girls' market with missionary zeal. "It's sad," she says, "that girls start out with an equal interest in computers, but then we lose them at six years old. My boys are online probably eight hours a day. But my goddaughters, and other girls with whom I am familiar, have never had software that is as intriguing to them as it has been for boys." Females account for about 20% of the $4.9 billion global market for games...
...Small World Order," written by Doug Rand, with score by Adam Levitin, is billed by its creators as a "mega-multimedia demonstration." Entering the theater, patrons are received by a greeter in a Disney visor who gives a standard "welcome to the theme park" speech and escorts each ticket holder to the seating area. This is all very funny the first time it happens, but if you're waiting in line, it grows tedious rather quickly...
...seems like panels are moving a lot of people off the floor," said Joseph Benson, vice president of Rampion Visual Productions, a multimedia firm that presented at the fair...