Word: multimedia
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...those units into Europe, the Middle East, Asia and Latin America, where they would produce commercial-quality television ads, radio spots, websites and printed material to burnish the U.S.'s image in those regions. JPSE hopes to award $250,000 contracts next week to as many as four U.S. multimedia companies to develop prototype ad campaigns. Says Treadwell, a former Army psyops colonel: "I want to be as creative as possible...
Your story provided great insight into Microsoft's vision and its development efforts to capture the center of the networked home with the Xbox 360. That piece of equipment will certainly usher in the era of multimedia convergence that experts have predicted. I'll be the first in line to snap up something that can satisfy my craving for video gaming and Internet access (not to mention watching TV and movies) from the comfort of my couch...
...times winner of this title and anxious to retire on a seventh victory. A cool, shrewd and boyish charmer, HE EXUDES THE EASY CONFIDENCE OF A MAN WHO HAS ALWAYS KNOWN HE WILL BE A STAR OF SOME KIND (and who could, if this movie takes off, become a multimedia presence of some force) ... Arnold has a gift that cannot be acquired no matter how hard an athlete trains, no matter how many pep talks ... he absorbs. It is, of course, the gift of charisma, something capable of magically compelling his opponent's collapse and the judges' favorable votes...
...Hyun Yong loves soccer and baseball, and now he can watch games on his cell phone. Mobile carriers have invested heavily to make fast high-quality video streams a reality--until now with little success. But digital multimedia broadcasting, a new Korean technology, is finally allowing consumers to get video on the go. On May 1, TU Media, a subsidiary of SK Telecom, launched a satellite-based service that beams seven video channels to cell phones. (Nokia and Qualcomm are backing similar technologies that won't hit the market until next year.) Tu Media forecasts 600,000 users for what...
...last count, to Microsoft's 17%; Nintendo has 15%, according to DFC Intelligence, a market-research firm. (See box, following page.) Microsoft doesn't come to the table with a handheld device like Sony's PSP or the Nintendo DS. It doesn't have the in-house multimedia expertise Sony has, or Nintendo's big-time kids' franchises like Mario and Pokémon. All three companies will be showing off their demos at this week's Electronic Entertainment Expo...