Word: multimedia
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...fact, the most shocking thing about the museum, besides the $17 admission, is that it exists at all: a Fifth Avenue building completely devoted to the history of sex. Patrons will be impressed by the snazzy multimedia presentations, such as an interactive computer map of early 20th century cathouses, with nice little Zagat-style reviews (the "nice but pushy" madam's "notion of submission is to keep you waiting for an hour"). And visitors will find the stories of Manhattan sex scandals good reading in a tabloidy, microfiche kind of way, but the exhibit can get awfully soporific, considering that...
...MULTIMEDIA HIGHLIGHTS...
South Korean operators have also chosen to differentiate download prices, charging one rate for text and another for multimedia content. On 2.5G networks, all the mobile operators take half a cent per packet (which represents 512 bytes) for text but only about one-quarter of a cent per packet for multimedia content. The reason? To make it more attractive for consumers to use the new traffic-intensive multimedia services such as video on demand. Otherwise, they might stick to less traffic-intensive text-based services like e-mail...
...want badly to change this, 3G or no. Gearing up for Christmas, the wireless industry has begun a big push on a new range of whizzy phones that can take, send, and receive color digital photos. Holiday snaps don't sound especially revolutionary, but to hear the networkers talk, multimedia messaging is just about the biggest thing since rechargeable batteries. mmO2 chief executive Peter Erskine even tempts fate by invoking that dreadful New Economy buzzword, killer app. Pure hype? Maybe not. Wireless operators are looking hopefully to Japan, where Vodafone's subsidiary J-Phone already has more than...
...content side, I think [sex] will be a big, big driver," says Orange executive vice president Richard Brennan. Operators are quick to insist that parents can block kids' access to this stuff, but as with the Internet, there's a lot the networks can't control. Of course, multimedia GPRS isn't just about porn; it's games and gambling and news and, yes, even business applications. But even if the next wave of phones does live up to these flashy promises, will it be enough to revive the wireless sector's business performance? On the hardware side, Nokia...