Word: multimedia
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Instead, I’m in the multimedia center of Bogotá’s largest library...
...executive vice president of Chicago-based Starcom Mediavest, Tobaccowala develops "passion marketing" campaigns to engage consumer enthusiasms. His approach moves beyond "relevance," the current industry buzzword for tapping into a sense of utility, to "resonance," which aims for multimedia harmonies. Marketers have to combine online with traditional advertising, he says: "Online-only is a one-trick pony. And one-trick ponies are dead horses...
...touch. "The Emperor is a war criminal. How is it that we haven't yet done away with the Imperial system?" asks an outspoken visitor to the history page. "In Japan, the press has had a monopoly over information," says Tomofumi Akiyama, a lawyer who specializes in multimedia law. "The Internet has opened the door for everyone to gather and transmit information...
...last three tours have increasingly been multimedia spectacles that rate as some of the most expensive in rock concert history. For his part, Bono has undeniably lived the life of a rock star...
...that resurfaced in 1991 was dramatically different from what audiences were used to. Their sound was infused with synthesizers and techno-based drum beats, while their tours were large-scale spectacles that expanded to the $250,000-per-day multimedia extravaganza of the 1997 PopMart tour, complete with a lemon-shaped spaceship that carried the band on stage. U2 was trying to create the next generation of music and performance by utilizing the technology...