Word: multimedia
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That's why the recording industry sued little Diamond Multimedia when it started selling a portable MP3 player last year. Not only did Diamond win in court, but it also sold 100,000 Rios along the way. With half a dozen other companies racing to produce their own versions of the Rio for Christmas, what could the music industry...
...there's no shortage of anxieties to gnaw at the nerves and churn the gut. How, we wonder, can our children flourish and stay on course with only a few hours a day of parental devotion? How can kids focus on schoolwork when tempted by a luscious smorgasbord of multimedia junk? Hmm, would Ritalin help? Is Austin Powers too racy for a nine-year-old? How about tube tops and platform shoes? Looming larger is a more ominous concern: Will my child's life end in a burst of gunfire and a pool of blood on the cafeteria's cold...
...Stephen Bechtel, construction magnate --Leo Burnett, advertising genius --Willis Carrier, maker of air-conditioning systems --Walt Disney, creator of animation and multimedia empire --Henry Ford, founder of Ford Motor Co. --Bill Gates, co-founder of Microsoft --A.P. Giannini, architect of nationwide banking --Ray Kroc, hamburger meister --Estee Lauder, cosmetics tycoon --William Levitt, creator of suburbia --Lucky Luciano, criminal mastermind --Louis B. Mayer, Hollywood mogul --Charles Merrill, advocate of the small investor --Akio Morita, co-founder of Sony --Walter Reuther, labor leader --Pete Rozelle, football-league commissioner --David Sarnoff, father of broadcasting --Juan Trippe, aviation entrepreneur --Sam Walton, Wal-Mart dynamo...
...magazine is completely designed for the Web, integrating the writing with cutting-edge multimedia...
...course, this is a concept we're quite familiar with today. We are living in the age of the multi-media conglomerates. Our newspapers, our TV stations, our movie studios, our books are usually all controlled, in one way or another, by the same few multimedia enterprises. Perhaps it would be a stretch to say that Star Wars is responsible for this trend, the centralization of pop culture. But it at least laid the foundation for this modern phenomena by inaugurating a perhaps more important process: the unification of pop culture...