Word: multimedia
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...will about the Internet and the wonders of multimedia. At the end of the day, most people still prefer to leave their brain at the office and morph themselves into couch potatoes--watching Michael Jordan dazzle opponents or Mel Gibson vanquish villains. In the battle for home- entertainment supremacy, the den is no match for the living room...
Idei's quest is for Sony to combine Japan's technical wizardry with America's creative panache and thus become the global multimedia entertainment company. "Something," says Idei, "like a Disney or Time Warner with our manufacturing base in Japan." That means bridging technology and entertainment, not to mention the cultural chasm between Japan and America. Ultimately, Idei aspires to create a global wireless network, a world in which satellite communications bring interactive entertainment to every living room and den. Says he: "Convergence is happening not only between audio and video but between computers and communication. There is a fundamental...
While Morita maligned his U.S. counterparts, the future of the electronics business was shifting rapidly to computers, multimedia and the Internet. Sony's competitors weren't going to be just electronics companies like Matsushita (Panasonic) but computer firms like Intel, Microsoft and Compaq Computer. Back in Japan, where in 1995 only 1.8 million computers were wired to the Web , there was no more than a faint understanding of the revolution going on in the States...
Sony's profits came under increasing pressure as harsh pricing and a strong yen battered electronics makers. No matter how many Walkmans Japan's best could sell, the idea that the company could make the leap from gadget producer to player in the multicultural, multimedia universe was considered, to twist an old Sony advertisement, baloney...
...exactly wowed the digerati. Some analysts complain that Sony's PC offers too little value and is priced too high to compete with established makers like Gateway 2000 and Compaq. Sony contends that the VAIO is simply spearheading a long-term attempt to get a lucrative piece of the multimedia home computer market. For that, Sony has much to offer. "The next growth market is digital imaging for PCs," says the Tokyo analyst. "And connecting digital cameras and computers is one of Sony's biggest strengths...