Word: multimedia
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Harvard students who still watch television have no doubt seen the newest commercials from this chip-manufacturing giant. MMX technology is promised to "makes your multimedia dance," by the announcer in Intel's SuperBowl spot, as people in biohazard-looking suits gyrate in what I suppose were the innards of a computer somewhere...
...anymore. Last week, after a multimedia convergence of bad publicity, customer complaints and threats of legal action from three dozen state attorneys general, America Online, the world's largest Internet and online-service provider, agreed to cancel its cool, Jetsons-themed television pitches for new subscribers while it augments its network to accommodate the 8 million members it already has. AOL is committed to spending $350 million over the next few months to add 150,000 modems. As part of the deal made with the attorneys general, the company also agreed to offer rebates of up to $39.90 for users...
...April, ABC-TV will air a prime-time special on brain development, directed by Rob Reiner and featuring such A-list stars as Tom Hanks and Robin Williams. It's the opening shot of an elaborate multimedia blitz that is coordinated by Families and Work Institute, based in New York City, and includes public-service announcements, magazine specials, home videos, online sites and CD-ROMS. "I couldn't create a big, federally funded program," says Reiner. "But I certainly can put on a show to raise awareness about how the first three years critically impact the way a child later...
...since former Sun Microsystems executive Carol Bartz took the helm in 1992, Autodesk has gone from a one-product wonder to a diversified empire. In 1994 the firm launched a multimedia design group to build gee-whiz tools for game designers and film producers. Last week Autodesk (800-215-9742) released its first consumer offering, Picture This Home! Kitchen, which packs a Ferrari-class graphics engine into a $50 CD-ROM. Remarkably streamlined (especially considering that it was built by the team behind AutoCAD, a program that takes years to master), the software lets users dream-design a kitchen...
Mixing rap and folk, however, seemed doable, even natural. After all, Beck's family was artistically eclectic: his father was a bluegrass musician; his mother, who raised him in Los Angeles, played the occasional gig as a singer; and his maternal grandfather, Al Hansen, was a pioneering multimedia artist and colleague of Andy Warhol's. As a teenager, Beck traveled to New York City and got caught up in the music scene; later he hooked up with hip-hop producer Karl Stephenson and cut Loser. The song became an unexpected hit, he was signed by Geffen records...