Word: multimillion
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Dates: during 1950-1959
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...With American, Case will get a complete new line of road-building machinery to add to its regular farm-implement line. It will also get American's 39-year-old fireball president, Marc B. Rojtman, who in only eight years has built American up from nothing to a multimillion-dollar business...
...Vagabond King (Paramount) provides a multimillion-dollar answer to a question that nobody has been asking: Where are the snores of yesteryear? In 1901, the short, unhappy life of François Villon, the notorious balladist of 15th century France, was rewritten by Playwright Justin McCarthy as a long, claptrappy rapier romance that held the stage for decades and made E. H. Sothern the most famous scenery-chewer of his time...
...decided things could be improved. Said Kaiser : "I figure just about everybody wants to travel to Hawaii, but facilities have not kept pace." Since then, Pacesetter Kaiser (29 Kaiser companies, $775 million in annual sales) has been having the time of his life playing with his newest toy, a multimillion-dollar playground called Hawaiian Village. This week Kaiser announced he was starting construction of a bright 14-story, $5,000,000 hotel addition...
...From multimillion-dollar consume-research programs, admen have officially established what people have known all along. As David Ogilvy expresses it: "The consumer is not a moron. She is your wife...
Balancing Saga. At week's end insurance syndicates reckoned their shares of the multimillion dollar loss, radar experts considered electronic failure against human failure, architects tried to explain why the compartmented Andrea Doria sank. In the U.S. an adjourning Congress, without determining its questionable right to act. authorized an investigation of the sinking. Overseas, Italians and Swedes bitterly blamed one another for the loss. Meanwhile, grimmer figures were being figured. The weekend total: 25 dead...