Word: multimillions
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Dates: during 1990-1999
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...required reverting to the themes he'd pushed successfully in '92. He had to adopt everything the nation thought was good about Republicanism and then go further and paint the Republicans themselves, or at least the Gingrichites, as beyond the centrist pale. The Great Repositioning began with a multimillion-dollar advertising campaign that debuted in the summer of 1995 in selected, midsize media markets--away from the national press corps' cynical gaze. The very first spot, aired on June 27, telegraphed the President's strategy: Clinton wouldn't be out-toughed. In that ad a solemn President stared...
Like Godzilla rampaging through Tokyo, the gigantic cost of big-event pictures has shaken the old studio dynamic in which the blockbusters covered the tabs of smaller flops. While a film like Independence Day generates a multimillion-dollar profit, the big pictures often don't clear enough anymore to make other problems disappear. That means studios will have to scrutinize smaller films more carefully. There are no easy answers, says Chernin, and no radical solutions available. The bottom line, says Universal's Meyer: "You have to choose well and be lucky...
Airline companies are intently focused on efficiency, which means minimizing the amount of time a multimillion-dollar piece of equipment is on the ground. But this short turnaround time might increase vulnerability. An arriving jet is swarmed by 50 or so mechanics, janitors, refuelers, caterers and ramp workers, not all of them airline employees. It's a period of nearly unlimited access by people who may not even know one another. FBI investigators are no doubt interviewing anyone who so much as came near Flight 800 as it was serviced at the gate at J.F.K...
Paltrow may not be able to--or care to--parlay the role of this adorable meddler into a multimillion-dollar picture deal, as Clueless's Alicia Silverstone did. Still, Emma could conceivably vault Paltrow from her current status as bright ingenue to the top of the list of serious young actresses who combine Oscar eclat and box-office clout--a little Streep, a little Sandra Bullock. Anyway, Emma is a showcase part, handsomely played...
State Attorney General L. Scott Harshbarger '64 is suing several of the same tobacco companies to recoup state Medicaid expenses, and the governor's office is conducting a multimillion dollar anti-smoking campaign...