Word: multimillions
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...decided things could be improved. Said Kaiser : "I figure just about everybody wants to travel to Hawaii, but facilities have not kept pace." Since then, Pacesetter Kaiser (29 Kaiser companies, $775 million in annual sales) has been having the time of his life playing with his newest toy, a multimillion-dollar playground called Hawaiian Village. This week Kaiser announced he was starting construction of a bright 14-story, $5,000,000 hotel addition...
...From multimillion-dollar consume-research programs, admen have officially established what people have known all along. As David Ogilvy expresses it: "The consumer is not a moron. She is your wife...
Chief gain: a long period of labor peace and stabilized costs, permitting a planned multimillion-dollar expansion...
Balancing Saga. At week's end insurance syndicates reckoned their shares of the multimillion dollar loss, radar experts considered electronic failure against human failure, architects tried to explain why the compartmented Andrea Doria sank. In the U.S. an adjourning Congress, without determining its questionable right to act. authorized an investigation of the sinking. Overseas, Italians and Swedes bitterly blamed one another for the loss. Meanwhile, grimmer figures were being figured. The weekend total: 25 dead...
...PRIVATE LOAN for European Coal and Steel Community from U.S. bankers is coming. Six-nation group set up in 1952 to provide single production and selling group for coal and steel has asked three big U.S. investment houses (Kuhn, Loeb; First Boston; Lazard Frères) to help plan multimillion loan to modernize coal mines, coking plants, etc. Previously, Community borrowed $100 million from U.S. Export-Import Bank...