Word: multiplane
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...climbing. One of the firms hit hardest is VisiCorp, which rose to early industry leadership as the distributor of VisiCalc, the business planning program that is still the alltime bestseller, with more than 700,000 copies sold. But VisiCalc has been surpassed by newer programs like Microsoft's Multiplan, and sales are lagging. At the same time, VisiCorp has been burdened with the development woes of its elaborate Visi On program. VisiCorp is also engaged in a messy court battle with Software Arts of Wellesley, Mass., the company that actually wrote VisiCalc. Last September VisiCorp sued Software Arts...
...hefty returns software firms can make, however, invite price-cutting. Last week Commodore said it would introduce a less-than-$100 edition of Multiplan, a financial modeling program that sells in other versions for as much as $275. That could set off a price war as competitors try to match Commodore. Increasingly, software companies are discovering the advantages of bigness. In June 1981, Atlanta-based Peachtree Software sold out to Management Science America, a company that had previously concentrated on programs for mainframe computers, for $5.5 million. The new owners invested in television advertising, which was practically unheard...
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