Word: multiplane
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Dates: during 1983-1983
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...hefty returns software firms can make, however, invite price-cutting. Last week Commodore said it would introduce a less-than-$100 edition of Multiplan, a financial modeling program that sells in other versions for as much as $275. That could set off a price war as competitors try to match Commodore. Increasingly, software companies are discovering the advantages of bigness. In June 1981, Atlanta-based Peachtree Software sold out to Management Science America, a company that had previously concentrated on programs for mainframe computers, for $5.5 million. The new owners invested in television advertising, which was practically unheard...
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