Word: multiplex
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...table lies Kedia's prized possession, an Ericsson feature-loaded mobile phone with PDA-like functions that cost him nearly $400, almost as much as an average Indian earns in a year. That night he plans to watch X2: X-Men United at a posh, newly built multiplex theater south of New Delhi and then sip cappuccinos with friends at one of the city's hip new coffee shops, a twice-weekly indulgence for Kedia. With his job as a computer-call-center manager, he is earning enough to consider buying a car and even his own apartment...
...south of New Delhi that is rapidly developing into mall-rat heaven. Since December, three mammoth, glitzy malls have opened their doors there, crammed with a collection of stores airlifted straight from America's suburbs--Nike, Benetton, Pizza Hut, Subway sandwiches, even a showroom for Bose audio systems. Two multiplex theaters show such Hollywood hits as The Matrix Reloaded. Five more malls nearby are in the works...
...handful of hobbits. That was the strategy of Larry Probst, CEO of video-games giant Electronic Arts, based in Redwood City, Calif. As each new generation of console hardware makes video games look more like movies, Probst wanted to snap up franchises with repeated success at the multiplex--like James Bond, Harry Potter and The Lord of the Rings--and put them to work in the virtual arena...
...arty cineplex The Chain Reaction Somewhere between multiplex chain and art house lies the Groupe MK2. With 58 screens in 10 locations around Paris playing everything from Swiss documentaries to The Hulk, MK2 has fans among cinephiles and general moviegoers alike. Founder Marin Karmitz, 64, started his first cinema in 1974, near the Bastille. "I felt the time had come to approach cinema differently," says the Romanian émigré. "Opening that first theater was a reaction to the existing run-down art-house scene, a way to bring films in their original languages to Paris neighborhoods." Today, an average...
...becoming available, and if a movie lover can own or rent high-quality copies, often with bonus features, there are fewer reasons to leave home to see to them. It's just one more way that Paris - alas - is becoming more like other places. Another threat comes from multiplex chains like UGC, Gaumont and MK2, where patrons pay a yearly fee of just over €200 to attend any film, anytime, at cinemas with refreshments and often stadium-style seating in auditorium-size theaters. It's a great bargain for those who see more than a few films per month...