Word: multiplex
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...didn't have to. Other roles soon followed as the economics of the Indian film industry radically changed. Studios in Bollywood, as in Hollywood, discovered alternatives to the high-risk, high-reward blockbuster. India's new malls featured smaller, luxurious multiplexes to appeal to the urban middle classes, a far cry from the bare-bones cinema halls and marquees of small towns and villages. "You went from 1,000 seats to 100 seats, where it was easier to show films that did not require 1,000 people to break even," says Gupta. Studios could make healthy profits with smaller budgets...
Going to the multiplex in January is like taking a Baghdad stroll with the IED squad from The Hurt Locker: there are bombs everywhere, and you're sure to stumble upon at least one. After enduring some of the Inexcusable Entertainment Devices from the first weeks of 2010 - Leap Year, The Spy Next Door, Tooth Fairy - the crap-detecting sense of moviegoers becomes so acute that they may be grateful for a picture that registers between Abysmally Awful and Mildly Mediocre. Such a one would be When in Rome, which is possible to sit through without wanting to stick darts...
...favorite present: a record-breaking frame at the box office. According to early studio estimates, North Americans spent some $263 million at theaters this Christmas weekend, obliterating the $254 million mark set in July 2008, when The Dark Knight and Mamma Mia! both opened. And what did the multiplex crowds want on the first days of Christmas? Sing along: foreplay from Meryl, three sassy rodents, two blue Pandorans and a sleuth with a killer right hook. (See TIME's 2009 holiday movie preview...
...mammoth totals are the surest indication of a new Christmas Day ritual: Americans rip open their presents, gulp down the turkey dinner, speed-kiss their relatives goodbye and rush off to the multiplex. Or maybe the whole family goes - the kids to Alvin and the Chipmunks: The Squeakquel; young males to the action film Sherlock Holmes; older females to see Meryl Streep, Alec Baldwin and Steve Martin in It's Complicated; and just about everyone sampling James Cameron's enviro-alien epic, Avatar. The record $85 million amassed on Friday accounts for a lot of tickets, even given...
...Bell month at the movies. Bell, who in the '90s made his late-night show Coast to Coast AM home for believers in all manner of paranormal activity - a kind of true-life radio version of The X Files - must be tickled to see the November lineup at the multiplex. He and his guests talked about the psychic phenomenon known as remote viewing, which is the subject of this week's George Clooney semicomedy, The Men Who Stare at Goats. Bell promoted the notion that Mayan mystics predicted some great cataclysm to befall the earth...