Word: multiplexes
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...from more diverse sources, they are an increasingly successful antidote to the glitzy song-and-dance fare. Chak De India is the latest and most successful of these mold-breaking films. Trade figures show the film has done very well in bigger cities and among what Chakravorty terms "the multiplex crowd," who are more educated, have more spending power, and have greater exposure to films from around the world. "Filmmakers are making more films to cater to this niche segment, because its numbers are swelling with rising income and educational levels," says Chakravorty...
...everyone knows that Toronto - TIFF, for short - marks the opening of the movie-awards season. Or the serious-film season, which has become the same thing. With blockbusters and buddy comedies filling most of the multiplex screens, movies with a slower pulse and a higher IQ almost have to be marketed as bait for the Academy Awards. Audiences are told that if they don't see this political exposé, or that family-crisis drama, they won't be in the know on Oscar night. It's like homework, but with George Clooney or Brad Pitt as the professor...
...stature and glitz, but it hasn't forgotten where it comes from. This year, along with Reese Witherspoon's Rendition and Sean Penn's Into the Wild, the festival will also highlight hundreds of Canadian films and international offerings that will probably never see the inside of a multiplex. Unless, of course, Toronto's enthusiastic crowds tip Hollywood off to something it missed...
...This summer, two multiplex options, Transformers, a tale of warring alien robot races, and the Bratz movie, a yarn about a group of girls united by a shared love of fashion, are based on popular kids' toys. Movies about G.I. Joe, the American Girl dolls, the animatronic robot toy Robosapien and He-Man are in the production pipeline. For movie studios and toy manufacturers, toy movies are a no brainer - the link creates a kind of branding blitzkrieg that leaves nearly every child in the targeted demographic hit by Bratz or Transformers lust. This summer, the Transformers movie has taken...
...Army was out in force outside the department store all day, looking stern and watchful yet all the while saying that there was nothing to be worried about. By evening, teenagers and families were again at the mall, many lining up for tickets at the mall's 10-theater multiplex. But there is indeed much to worry about in the state of Oaxaca...