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Word: multishow (lookup in dictionary) (lookup stats)
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...best publicists know how to woo and use even the jackpot shows like Today and Good Morning America. A studio may let a show do a location report in exchange for multishow exposure when the film is released. Nowadays, the big stars expect more than at least three segments on the breakfast clubs; for a Clint Eastwood, the Today show should be renamed Yesterday, Today and Tomorrow. Says one studio publicity executive: "If you have a few Class A stars in a picture, you can play the two shows off each other until you get everything you want. On Steel...

Author: /time Magazine | Title: Show Business: Does This Film Seem Familiar? | 11/21/1988 | See Source »

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