Word: mumbo
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Dates: during 1950-1959
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Right "Personality." What happened? As it turned out, the Edsel was a classic case of the wrong car for the wrong market at the wrong time. It was also a prime example of the limitations of market research, with its "depth interviews" and "motivational" mumbo-jumbo. On the research, Ford had an airtight case for a new medium-priced car to compete with Chrysler's Dodge and DeSoto, General Motors' Pontiac, Oldsmobile and Buick. Studies showed that by 1965 half of all U.S. families would be in the $5,000-and-up bracket, would be buying more cars...
...writers busy paying for their swimming pools and Thunderbirds with Private Eye cash could take the facetious oath of Britain's Detection Club-that their heroes "shall well and truly detect the crimes presented to them . . . not placing reliance on nor making use of Divine Revelation, Feminine Intuition, Mumbo-Jumbo, Jiggery-Pokery, Coincidence...
Standke denies that he uses poison in his starling system, but admits he uses it on pigeons. Whether his secret is more closely related to biochemistry or to mumbo-jumbo, the bird man is in interesting company: the sixth labor of Hercules was to rid the Arcadian city of Stymphalus of its rasping birds. "When Hercules was at a loss how to drive the birds away," writes Apollodorus, "Athena gave him brazen castanets ... By clashing these, he scared the birds. They could not abide the sound...
...sick-bed scene credible. Will Geer is a lovable Lafeu, and has come up with some very original and effective line-readings. Aline MacMahon is aptly warm-hearted as the Countess; and Barbara Barrie's Diana is properly wily yet pure. Hiram Sherman has fun with the Sergeant's mumbo-jumbo; and among other commendable jobs are Jack Bittner's Clown (though his most difficult passage is cut) and Sada Thompson's Widow...
...Buddhism which accompanied your article concerning the Dalai Lama. You correctly quoted the principle of Buddha's philosophy of life as self-conquest. This is refreshing to see, since an alarming number of Westerners seem to be under the impression that Buddhism is a lot of heathen mumbo jumbo designed to please a golden idol so that he would send the worshiper to heaven...