Word: mumbo
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Dates: during 1960-1969
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...CIVIL RIGHTS GROUP HELP. Boycott threats by the late Martin Luther King's Operation Breadbasket have forced major Chicago food chains to stock such products of Negro concerns as Mumbo barbecue sauce and Diamond Sparkle wax. As a result, Mumbo-maker Argia B. Collins, 42, tripled his sales in 1967. This year, after a seven-year struggle, he expects to earn a profit...
...that they helped cool the summer by arguing against riots that pit blacks against an overwhelming white force. Yet they cry for an ultimate bloody upheaval at some future time when blacks will have a tactical advantage. A heavy majority of Negroes reject this sort of thing as ridiculous mumbo jumbo. But many moderates are too intimidated by the Panthers to speak out, and quite a few like the way they stand up to white authority and foster black pride. But unless the white community reaches out in a more meaningful spirit of brotherhood, desperate and embittered young Negroes will...
Boost for Mumbo. Operation Breadbasket grew from successful Negro boycotts in Philadelphia in the early 1960s and spread to Atlanta, where King's men have claimed 5,000 new jobs for Negroes in the past six years. Currently, Jackson has plans to deploy his pickets in several Southern cities. "Our tactics," he insists, "are not ones of terror. Our biggest concern is to develop a relationship so that the company has a respect for the consumer and the consumer will have respect for the company. As buying power among Negroes increases, they will be able to spend more money...
Next, Operation Breadbasket turned to promote sales of goods produced by Negro enterprises, threatening boycotts to force stores to stock such products as Mumbo barbecue sauce and Diamond Sparkle wax. "Mumbo grew 600% in only four months," exults Jackson, who is now negotiating with Chicago stores to market the produce of an Alabama farm cooperative run by dispossessed Negro sharecroppers...
Junior Henry Fields scored three- quarters of the goals against the visiting mumbo Jumbos, one coming on a penalty kick...