Word: mumm
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Dates: during 1960-1969
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Everybody was well fortified with vintage Mumm's champagne before the bubbly pairs of part-time actors began playing the part of traveling companions in the filming of a series of Braniff Airways commercials. First off, there was baseball's Whitey Ford tweaking the twitching mustache of Salvador Dali. Then came another Odd Couple, Mickey Rooney and Rex Reed. "Let's hurry this show up," cracked the much-married Rooney. "I gotta be in court. I'm gettin' another divorce, ya know." The most memorable set of seatmates, though, was Novelist Mickey Spillane ("I only...
...Matisse, Jean Cocteau and Le Corbusier, who have created their own chapels. He was baptized only seven years ago (he took the name Leonard in honor of Da Vinci), and with age he decided, "It is time to think about a spiritual legacy." He convinced the director of the Mumm champagne firm to put up $300,000 to build and landscape the chapel above their wine caves near Reims. Foujita did 1,076 sq. ft. of frescoes inside the 47-ft.-long chapel, including a side chapel honoring the Madonna of the Vines, who sits on a wine cask...
...taste into marble basins. Testing 25 to 45 varieties, they matched the acidity of one with the sweetness of another, the weakness of one with another's strong alcoholic body. When they were done, the formula had been arrived at by which such famous champagne houses as Krug, Mumm, Moët et Chandon and Pol Roger will blend their 1965 product...
...their packing lines and replaced wooden vats with 500-gallon, glass-lined tanks. They have also begun to sell their wine in French food shops, where the return is greater than it would be from sales overseas. "We were shy about selling in French supermarkets and épiceries," says Mumm Executive Jean Couvreur, "but we find that it doesn't hurt our image...
...month. In Detroit, where there are long, rancorous memories of racial friction, a young, vigorous mayor who was renominated last week is work ing imaginatively to make a happier and more beautiful city for all its people. New Orleans, the Crescent City that habitually bubbles like a Jeroboam of Mumm, struggled agonizingly back from the flat despair sowed by Hurricane Betsy. And in New York, after years of soul-deadening drift, the voters leaned forward for what looked like the first no-holds-barred, two-party mayoral contest in years...