Word: mumm
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Dates: during 1990-1999
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...Other] Spirits and wine, including Chivas Regal and Mumm, Spencer Gifts...
...This season, instead of aiming for the usual yield of 12,000 kilos of grapes per hectare, the pickers have been given a target of around 8,000 kilos. "It hurts the heart of a vineyard owner not to collect all the grapes," says Philippe Pascal, director general of Mumm's Champagne, "but it's best for quality...
These days it's also best for business. Champagne houses like Mumm may be talking quality, but what they are really worried about is quantity. Since the heady years of heavy champagne consumption in the late '80s, sales have dropped dramatically, and profits with them. In 1989, 249 million bottles were sold; by 1992 the number had slumped to just over 214 million. Part of the problem is cyclical: the sluggish world economy has provided little incentive to pop champagne corks. But the French producers are also paying for aggressive pricing in the days of high demand. Prices nearly doubled...
...haven't seen much of a drop in sales because the best brands have been continuously on sale, with prices permanently lowered by 10%," says Roland Vella, who manages a Nicolas liquor store on the Rue Rambuteau in Paris. Instead of paying the usual $26.50 for a bottle of Mumm's top-of-the-line Cordon Rouge, Vella's customers can buy one for $23.70. Anticipating this year's 250th company anniversary, Moet & Chandon last year even offered two free champagne glasses to anyone who bought two bottles of medium-priced Brut Imperial. Less expensive brands are also being heavily...
...Vineyard, Sonoma's Chateau St. Jean and Firestone (near Santa Barbara) -- all premium labels -- are owned in whole or part by Japanese interests. Beaulieu, Inglenook and Christian Bros. in Napa County are subsidiaries of the British conglomerate Grand Metropolitan. Most of the major French champagne producers, including Moet & Chandon, Mumm, Louis Roederer and Piper Heidsieck, have subsidiaries turning out California sparklers...