Word: mumming
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...Mum's the Word...
...kids trying to crash the palace gates and the Beatles bubbling Liverpudlian again. "She's got a keen pad," whooped Paul, "and I liked the staff. I thought they'd be dukes and things, but they were just fellahs." Then he added tenderly: "She was like a mum...
...preparations-with Bristol-Myers products. Another is to pit the company's major divisions against one another by bringing out several types of the same product; thus Bristol-Myers markets a variety of hair tonics (Vitalis, Score, Fitch, Vitapointe), cold pills (Bromo-Quinine, Clinicin, 4-Way) and deodorants (Mum, Ban, Trig). Still another Schwartz principle is to stimulate in his subordinates what he calls "the constant abrasive of disagreement." His top men, most of them in the 40s, are distinctly non-sycophantic. "They argue with me," says Schwartz, "and they keep me working as hard as I ever have...
...Perfect Product. Competitors score their own firsts too, and Bristol-Myers responds by openly imitating them. It is bringing out Mum in an aerosol can to compete with Gillette's Right Guard. Schwartz has about ten products in the secret stage of development, but professes disappointment that his scientists have failed to devise the perfect product. "After all," he smiles, "we still don't have a pill to cure death or cussedness." He has, however, made a start on the latter: one of his major prescription drugs contains a tranquilizing agent...
...tucked away underground so that their souls would journey to the god and ask his healing favor. The shrine was deserted many centuries ago, and desert storms erased all surface traces of it. Not until Emery broke into its catacombs did anyone know what had become of the mum mies of all those ibises...