Word: munns
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...Neil Munn says the denizens of Madison Avenue and Soho aren't competing with clients, they're creating products that their market research indicated consumers wanted but couldn't buy. For example, Zag started Dogside, a line of high-fashion dog accessories (with Bella, the labradoodle of supermodel Elle MacPherson, enlisted as its face), because it determined there were no dominant brands in that sector. Some agencies began creating brands before the recession, but the trend has picked up steam as a severe ad slump has forced them to explore alternatives to the traditional fee-based business model...
...Agencies aren't necessarily trying to reinvent the wheel. Rather, they see themselves as leveraging their experience at building brands. "That's what our core strength is," says Munn, who spent most of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies can find success developing and promoting "high-concept, low-tech" products "where the role of the brand is a very, very important part of the overall offer." Agencies typically enlist partners to handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech...
...bands to perform in the Queen’s Head, as part of its “Women Rock! Pub Night.” “The vision behind this event was to celebrate women in the arts without being talky,” said Annemarie E. Munn ’08, one of the Women’s Center interns in charge of organizing the event. To that effect, in between the performances by Harvard bands After Hours and The Sinister Turns and soloist Catherine D. Tuttle ’09, organizers asked the audience trivia questions about...
...trying to do.” But the combination of humor and taboo that characterizes Schneemann’s work perplexed some in the audience. “Her work brings up a lot of mixed emotions that are hard to articulate,” Anne-Marie E. Munn ’08 said...
...education," says Beitler. Yet even before that, experts say to attend a number of auctions having researched specific houses - dry runs without actual bidding. And keep in mind that you'll be going up against people who do this full-time. "This is a really a hard job," says Munn. "I tell my partner all the time, if it were easy, everyone would do it." That doesn't preclude everyone from wanting...