Word: munsingwear
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...underwear mogul, you surely cannot lack confidence. So it is with Bill Farley. The handsome physical-fitness buff has under his belt brands like BVD, Munsingwear and his flagship, Fruit of the Loom. He rubs shoulders with the rich and powerful, and recently co-chaired a lunch that raised more than $500,000 for George W. Bush. Muscles rippling, Farley, 57, has also shown up wearing a tank top in Fruit of the Loom advertising. He once even put himself forward as a candidate for President of the United States...
...years later Bjorn-Larsen was shocked when Munsingwear introduced the Stocking Locking Girdle, a tummy tamer strikingly similar to the one he had designed. Bjorn-Larsen protested to the company in vain for three years and finally, in 1972, took the case to court...
...Knut Bjorn-Larsen might not have hollered "Eureka!" when he developed a garterless girdle back in 1965. But Bjorn-Larsen, 58, of Carpinteria, Calif., would be readily excused if he hollered himself hoarse last week. The reason: in the U.S. District Court in Los Angeles, a federal judge ordered Munsingwear Inc. of Minneapolis to pay Bjorn-Larsen $31 million in damages for fraud and patent infringement...
Using his laboratory expertise, Bjorn-Larsen developed a way to bind the chemical polyvinyl chloride to elastic girdle fabric and thereby make the inner cuffs of the garment sticky enough to hold up stockings. In 1965 Munsingwear, a major clothing manufacturer and maker of the familiar Penguin shirts, signed a contract with Bjorn-Larsen, promising him $1,000 a month as advances on royalties for exclusive use of his idea. But in late 1967 the payments stopped after totaling $14,000; Munsingwear told him that his idea had not panned...
...Munsingwear contends that its product is the work of another designer hired by the company and says it will appeal the $31 million award. Ironically, the contested product is not very popular in this age of let-it-all-hang-out. The Stocking Locking Girdle accounted for only $250,000 of Munsingwear's 1980 revenues of $133 million...