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Word: muraven (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...weight is mostly a matter of willpower - that we can learn both to exercise and to avoid muffins and Gatorade. A few of us can, but evolution did not build us to do this for very long. In 2000 the journal Psychological Bulletin published a paper by psychologists Mark Muraven and Roy Baumeister in which they observed that self-control is like a muscle: it weakens each day after you use it. If you force yourself to jog for an hour, your self-regulatory capacity is proportionately enfeebled. Rather than lunching on a salad, you'll be more likely...

Author: /time Magazine | Title: Why Exercise Won't Make You Thin | 8/9/2009 | See Source »

...great deal of research in the past decade has shown how this process works. In 2000, psychologists Mark Muraven and Roy Baumeister published an influential paper in which they observed that self-control is like a muscle: it weakens after you use it. For example, say you exert self-control by avoiding strawberry shortcake and opting for asparagus instead. Now your self-control is enfeebled, so rather than turning to that Tolstoy novel you vowed to finish, you watch a Simpsons rerun instead. Your self-regulatory resources can also be expended by, for instance, taking a test or enduring...

Author: /time Magazine | Title: Recession Psychology: We Will Spend Again | 4/15/2009 | See Source »

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