Word: murdochized
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Times readers, beneft of its acres of information and its sober ruminations, haven't got much help from the return to publication of Rupert Murdoch's go-it-alone New York Post, which is crammed with ads, some news, and a lot of sell-promotion. Murdoch is too commercially astute to try to fill the gap left by the Times (he couldn't anyway). Instead, while he has the spotlight he has been trying to start up a new Sunday paper and a salty new morning tabloid to compete against the New York Daily News...
...goes according to plan, print-starved New Yorkers will wake one morning this week to find that yet another daily has apparently joined Rupert Murdoch's Post in reaching a separate peace with the city's striking press unions. The 24-page paper, selling for a rather extortionate newsstand price of $1 (the result of a costlier-than-expected union settlement, the paper explains in a frontpage notice), looks just like the Times, only more...
...Murdoch was discreetly silent about his motives last week, but there was no shortage of taproom psychoanalysis about why he went his own way. It had been said that he would make permanent the New York Daily Metro, a strike paper he financed, then fold the Post and go after the morning markets controlled by the Times and the News. Yet the Metro died the day the Post resumed publishing. Still, Murdoch men are not ruling out a future morning tabloid, probably along the lines of his spicy and sensational London Sun. It was also said that Murdoch rushed into...
Grand and nefarious schemes aside, one of Murdoch's most powerful incentives for settling early is the galleys upon galleys of Columbus Day advertising that the Post carried in its first post-strike" editions-so many ads, that over the weekend the Post emerged with its first Sunday edition, which may become a fixture when all the city's presses are rolling again...
That may happen as early as this week, or as late as next month. With Maverick Murdoch back on the streets, pressure is increased on the Times and the News to resume publishing. But those newspapers seem determined to strive for a long-term solution to the press-manning issue. Says a Times executive: "The achievement of our objective is of overriding importance." All well and good. But because of Murdoch's "me-tooism," the other papers find themselves in the odd position of negotiating for him over the roar of his presses and the jingle of his advertising...