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...Rupert Murdoch, 45, the Australian-born press buccaneer, first met Dorothy Schiff, 73, the coquettish editor in chief and publisher of the New York Post, one afternoon about six years ago. "I rang her up, as fellow publishers tend to do," he recalls, "told her I was in town and would like to have a look at her plant." It was love at first sight. "I lusted after the Post," he says. So had many others. The oldest continuously published daily in the U.S., the Post (circ. 500,000) has been the only afternoon paper in the nation...

Author: /time Magazine | Title: The Press: Goodbye Dolly, Hello Rupert | 11/29/1976 | See Source »

...afternoon field nine years ago: "I wouldn't want to say a word about it. We'll have to see." Even at the Post, where the staffs only small clue to Schiff's intentions might have been her request last month to see clippings on Murdoch, the announcement came as a surprise. Schiff's editors were not even tipped in time to break the news in her own paper. Said Village Voice Senior Editor Jack Newfield, himself a former Postman: "As usual, the paper was scooped by everybody...

Author: /time Magazine | Title: The Press: Goodbye Dolly, Hello Rupert | 11/29/1976 | See Source »

...Eleanor Roosevelt, Thread Heir and Nation Editor Blair Clark, Post Editorial Page Editor James Wechsler, New York Magazine Editor Clay Felker. "It's her way of flirting," says Felker. This year she became serious. Among the possible reasons: the specter of afternoon competition from the News-or from Murdoch, who had been telling associates he might launch his own New York daily if he could not get the Post; Schiff's conclusion that her daughter, Post Assistant Publisher Adele Hall Sweet, would never fill her slippers; recent tax-law changes, effective Dec. 31, that would reduce the value...

Author: /time Magazine | Title: The Press: Goodbye Dolly, Hello Rupert | 11/29/1976 | See Source »

Selling the Farm. Still, why sell to an Australian instead of seeking other American prospects? Some Schiff associates speculate that Murdoch's publishing success and personal vigor remind her of the late Lord Beaverbrook, her fond mentor. But unlike Beaverbrook, who used his newspapers to influence British politics, Murdoch is out to make merry and money. The son of a prominent Australian journalist, Sir Keith Murdoch, Oxford-educated Rupert inherited a lackluster Adelaide daily in 1952 and parlayed it into an empire on three continents that today includes 87 newspapers, eleven magazines, seven broadcast stations, and an airline service...

Author: /time Magazine | Title: The Press: Goodbye Dolly, Hello Rupert | 11/29/1976 | See Source »

Three years ago Murdoch moved his headquarters to Manhattan, took a Fifth Avenue duplex, and enrolled his three children in local private schools. Clay Felker brought Schiff and Murdoch back together again at his home and, over lunch last September, Murdoch made her an offer. "I won't say how much," he says, "but we didn't get around to it until after coffee...

Author: /time Magazine | Title: The Press: Goodbye Dolly, Hello Rupert | 11/29/1976 | See Source »

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