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...spires of New York publishing and yet worry about wrinkling his necktie. Perhaps Murdoch has built his empire for the sheer fun of it. "It's a pretty heady life," he says. "There you are rubbing shoulders with Cabinet ministers, heads of big businesses, people who are involved in the arts. I love it. Who wouldn...

Author: /time Magazine | Title: THE BATTLE OF NEW YORK | 1/17/1977 | See Source »

...perhaps hidden in some family vault near Melbourne, where a young boy of ten once frolicked in unburdened bliss, there is a rusty sled emblazoned with the word ... no, wait. It never snows in Melbourne, and Murdoch is no self-destructive Citizen Kane. America's newest press lord has only just discovered a whole nation of newspapers he does...

Author: /time Magazine | Title: THE BATTLE OF NEW YORK | 1/17/1977 | See Source »

...lose; one of each, toss again). As Murdoch is quoted by his biographer, onetime London Journalist Simon Regan: "I love to play it. You bet on a run. You go in with a couple of quid and two, four, eight, you double it all the time. If you're betting on, say, heads, you can make hundreds if you get a run. Then it comes down tails and you're all through. The real game is the gamble on exactly when to stop...

Author: /time Magazine | Title: THE BATTLE OF NEW YORK | 1/17/1977 | See Source »

...Murdoch had never played two-up with a newspaper, and he was eager to try for a run. So in 1956 he bought a Sunday paper in Perth for $400,000, then four years later spent $4 million for the Sydney Daily Mirror, a racy tabloid weakened by incessant circulation wars. His Sydney invasion literally touched off new fighting. When Murdoch outbid a rival publisher for an Anglican Church printing plant, the rival tried to occupy the building. Murdoch allies rounded up a gang of hammer-wielding thugs and recaptured the plant after a bloody fight. At the same time...

Author: /time Magazine | Title: THE BATTLE OF NEW YORK | 1/17/1977 | See Source »

...Sydney experience gave Murdoch a taste for combat ?and a lot of cash. By 1968 his holdings included newspapers, magazines and broadcasting stations worth an estimated $50 million. He decided it was time to invade London. For $20 million he outbid British Book Publisher Robert Maxwell to win a controlling interest in News of the World, a Sunday scandal sheet (circ. 6 million). A year later, he bought the ailing daily Sun (circ. 950,000) for the bargain-basement price of $500,000. The Sun was a paper aimed at high-minded Labor Party supporters then, but Murdoch imported...

Author: /time Magazine | Title: THE BATTLE OF NEW YORK | 1/17/1977 | See Source »

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