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...NASA even get involved in this kind of private-sector silliness? How did the agency that made its name in the heady days of John Glenn and Neil Armstrong get mixed up with the likes of Rupert Murdoch and Michael Eisner? Part of the problem may be that NASA has simply put too many of its budgetary eggs in the space-station basket--scrapping in the meantime a number of smaller, worthier projects like its long-dreamed-of mission to Pluto (see box). As public interest in the giant orbiting construction project continues to wane, NASA has grown increasingly desperate...

Author: /time Magazine | Title: NASA Goes Hollywood? | 10/9/2000 | See Source »

There were so many once-in-a-lifetime sights at the opening ceremony: Rupert Murdoch wearing mittens on his hands, Bill Gates waving a paper American flag, children with lawn mowers drawing Olympic rings. But the highlight was the parade of nations--and their brave fashion statements...

Author: /time Magazine | Title: Bad Taste on Parade | 9/25/2000 | See Source »

...newly minted golf nut from Hobbs, N.M. His fashion sense is decidedly more WWF than PGA: tank top and shorts, shaved head, piercings and a sun tattoo across one forearm. "Golf shouldn't be about age or tax bracket," he barks. Laughs Michael Caruso, editor of Rupert Murdoch's new Gen-X magazine Maximum Golf (which claims a circulation of 300,000): "There's something to be said for anything that explodes the old form. Whether these things will ever catch on, I'm doubtful. When was the last time anybody invented a new sport...

Author: /time Magazine | Title: Gonzo Golfers Play On Ski Slopes | 7/24/2000 | See Source »

...Wall Street Journal and New York Times both ran major stories Thursday profiling the desperate state of affairs in Hollywood. Movie moguls, their fourth homes mortgaged to the hilt, are panicking: Why, they cry, why aren't people going to the movies?! Fox head honcho Rupert Murdoch has apparently reached the end of his admittedly very short rope, firing the top guy at Fox studios (which you may remember as the home of a little film called "Titanic...

Author: /time Magazine | Title: Memo to Tinseltown: If Your Films Suck, No One Will Bother to See Them | 6/29/2000 | See Source »

...attempt to answer the moguls' pathetic pleas for answers (and perhaps in a bid to keep Murdoch from buying them up lock, stock and barrel), both newspapers worked in down-and-dirty financial analyses of the movie crisis, trying, without success, to work out the arithmetical correlation between moviegoers' appetites and the position of the moon and certain planets...

Author: /time Magazine | Title: Memo to Tinseltown: If Your Films Suck, No One Will Bother to See Them | 6/29/2000 | See Source »

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