Word: murdough
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Dates: during 1960-1969
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Please Write. Though A.H.S. has showed a profit every year except 1933 (when it snowed a $26 loss), its big leap forward is the result of a master growth plan drawn up ten years ago by Chairman McGaw and President Thomas Murdough. Acquisition of 15 other companies has played a big part. Even more important has been the McGaw-inspired selling technique, which sends 450 A.H.S. salesmen, all experts in their products, swarming through the nation's hospitals dispensing technical know-how and money-saving suggestions. Says a competitor: "You just get surrounded by their tremendous manpower." A.H.S. bombards...
...says President Murdough, "if there is one thing that keeps us going, it's new products." Of the 30,000 items ranging from blood counters to bed sheets offered in A.H.S. catalogues, products introduced in the past five years account for a third of total sales. Every year A.H.S. polls 23,000 hospital employees and doctors for product suggestions, annually gleans better than a dozen usable ideas. Particularly interested in hospital automation, the company last week demonstrated what it hopes will be the forerunner of an electronic system allowing a floor nurse to check the temperatures and respiration...
...Among A.H.S.'s fastest-selling wares are such items as plastic syringes, forceps and surgical packs, which are used only once and thrown away. Besides cutting the danger of cross-infection and saving the hospital sterilizing costs, the disposable items assure A.H.S. a steady replacement market. Says President Murdough: "Probably half of our business is now in products which by their nature are consumed...
...concentrate on more acquisitions, Foster McGaw will turn over his duties as chief executive officer to President Murdough at the end of the year. Says McGaw: "We serve a peculiar market. Although it is building frantically, the nation's hospital establishment becomes more obsolescent every...