Word: murrayism
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...true, is especially remarkable, given the recent scientific reports of the long-term damage to football players from concussions. In response, the NFL has taken steps to prevent players from re-entering games after suffering head injuries. "The bubble some of these coaches live in is amazing," says Murray Sperber, a visiting professor at the Graduate School of Education at the University of California, Berkeley, and the author of Beer and Circus: How Big-Time College Sports Is Crippling Undergraduate Education. "In the example of Leach, it seems the whole discussion about concussions has apparently passed him by." Leach...
...challenge, because car-manufacturing hasn't changed much in 100 years. Body parts are still stamped out of sheets of steel and then shaped, welded together and painted - a process that is expensive and sucks up an awful lot of energy. Murray says his iStream system involves using composite plastic panels made by injection molding which are screwed or bolted onto a frame made of tubular steel. In the U.S., he says, the frames and molded panels could be made at one central plant, while the assembly could be done at smaller plants near distributors, which means fewer cars being...
...Murray says the manufacturing process would work for a wide range of vehicle styles, including even small buses. It can also handle high volumes: up to 300,000 cars a year. He's already working closely with two large carmakers that are interested in the system - he won't divulge any details - and expects to begin a project with a third in January. He's also been in contact with engineering firms that want to get into auto-making. Murray sees no reason why other major brands, say Apple or Sony, couldn't license the technology to start making their...
...Nagley, an analyst at the London-based consultancy Spyder Automotive, says that's easier said than done. New entrants to the automotive industry "could easily lose their shirts," Nagley says, because setting up a distribution network is difficult and expensive. But Murray expects there will be fewer big automakers in the future, opening the door to niche players. He also says that distribution will become less of an issue if manufacturing centers are eventually moved closer to sales points. (Read "Michael Schumacher: F1 Star to Return...
...Murray's F1-honed competitiveness clearly remains intact. But in this race - to be the first to manufacture and market eco-friendly cars on a mass scale - he's betting that the upstart lightweights, not the big-name players, will have the winning edge...