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...interviewer, Murrow's reputation suffers from the insipid conversations he conducts on Person to Person (and even some of his See It Now interviews show a lack of the flexibility to follow up an opening instead of going on to a prearranged question). Person to Person (sponsors: American Oil Co. and Hamm Brewing Co. alternating with LIFE) makes its pitch mainly to viewers who want to rubberneck in celebrities' homes. It deliberately casts Murrow, sitting in a Manhattan studio, as a discreet electronic guest whose job is to make polite chitchat, not ask probing questions. Murrow...

Author: /time Magazine | Title: Television: This Is Murrow | 9/30/1957 | See Source »

...answer to the question of Murrow's supremacy is that, in TV, Journalist Murrow deliberately bypasses the challenge of the spot news; he lets others try to work-if ever they can-a way in which TV can cover the day's events as effectively as radio, which not only beats TV on most news but provides more of it. The rest of the answers are more personal: one is what TV hucksters call sex appeal. Murrow is tall (6 ft. 1 in.) and compact (175 lbs.). His saturnine good looks and taut doomsday voice project virile authority...

Author: /time Magazine | Title: Television: This Is Murrow | 9/30/1957 | See Source »

Furrows in Murrow. As a performer, Murrow has expert technique. During the blitz, when he served as Britain's Boswell, his "This [pause] is London" carried the thrill of Britain's finest hour across the Atlantic. His timing can make silence more eloquent than words. Between his ominous tone and his spare, understated writing springs a tension suggesting that, as one listener put it, "he knows the worst but will try not to mention...

Author: /time Magazine | Title: Television: This Is Murrow | 9/30/1957 | See Source »

Beyond personality and technique, Murrow's persuasiveness is rooted in a prickly social conscience and a sense of mission about keeping people informed. An NBC cynic has versified: "Nobody's brow furrows like Edward R. Murrow's." Murrow's worried look is genuine. "He internalizes world events," says a friend. "They flow right through him like a stream. The fall of Britain would have been as meaningful to him as the loss of a child to one of us." This outsized sense of responsibility fills Murrow's work with conviction and sincerity. Says a colleague...

Author: /time Magazine | Title: Television: This Is Murrow | 9/30/1957 | See Source »

Alarms & Excursions. Beyond that, as solid a reason as any for Murrow's edge is simply that he is a fine reporter with sight and sound; he has a gift for capturing actuality in its moods and nuances as well as its meaning. Many a veteran of printer's ink has been, in the words of one of them, "faintly scandalized that such good reporting can be done by a man who never worked on a newspaper in his life." Fellow reporters have nicknamed Murrow "the Professor" after his academic past and "the Bishop" for his solemn cadences...

Author: /time Magazine | Title: Television: This Is Murrow | 9/30/1957 | See Source »

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